Our Team

Seth Berger
Sixers Innovation Lab Crafted by Kimball
Managing Director

Seth Berger earned his MBA in 1993 from the Wharton School and his Bachelor of Arts in Economics from University of Pennsylvania in 1989. Seth has been the CEO of four businesses in the consumer space. In these ventures, Seth has started with a hyper focus on the understanding of the target consumer, with the philosophy that every consumer business must meet and communicate a specific consumer need to survive. After that, he has worked to create branding and marketing strategies to drive messaging that sticks in a world of constant consumer messaging.


AND 1 — 1993-2000, 2002-2005

As Founder and CEO of AND 1, he ran an upstart basketball sneaker, apparel and entertainment company. After starting out selling screen printed tee shirts in 1993, the Company moved into the broader apparel and footwear market. AND 1 reached its height it 2001, when it attained the No. 2 spot in the US basketball footwear market. At its peak, AND 1 had revenues of $285 million, including its licensees. In addition, AND 1’s entertainment division created the Mix Tape tour and Streetball, an ESPN series that was the No. 1 rated show among male teens, eclipsing SportsCenter. AND 1 also donated more than 5 percent of its annual profits to youth-based charities. In 1999, the partners sold a stake in the business to TA Associates, a venture firm out of Boston. In 2005, the company was sold to American Sporting Goods, a private shoe company based in Irvine, Calif.


HoopsTV.com — 1999-2001

Seth served as CEO of HoopsTV.com from 1999-2001. He helped raise $15 million in financing for the business, hired its staff, and launched a site dedicated to basketball fans all around the world. Despite negotiating a partnership deal with ESPN.com, the business was unable to generate enough revenues to continue, largely because broadband capabilities were not strong enough to sustain its business model. Seth shut the business down in 2001.


Lightning Gaming — 2005-2006

In the fall of 2005, Seth took on a part-time CEO role for another start up, Lightning Poker. This business was the brainchild of Brian Haveson, former CEO of Nutrisystem. Brian was traveling the country as a professional poker player, and he approached Seth with his idea and patent. Seth helped raise $1 million in financing, hired a staff, created an automated poker table, and negotiated an international distribution deal with Shufflemaster, a public company. After 12 months, he turned the Company back over to Brian, as part of their original agreement for his term of service. Lightning Gaming now holds many slot machine licenses, in addition to its original product, and is a non-traded public company. More information can be found at www.lightningpoker.net.


Gravy Train — 2011-2012

Seth self-funded a small venture in the mobile gaming space. GravyTrain created a Facebook game, “imthnkgof” (I am thinking of), and launched it in December of 2011. Although the idea was executed well, the market for these games started to crash, led by Zynga, and Seth shut down the business before wasting too much money.


Seth and his wife, Christelle -- also a Wharton School graduate -- have three boys, ages 17, 14 and 12. They also have guardianship of five brothers from overseas. The oldest boys are graduates of Brown University and Skidmore College, and the younger boys currently attend American University and Chestnut Hill College. Prior to Wharton, Seth was Legislative Director for US Representative Harold Ford, Sr. from 1989-1991. He was, at 21-years old, the youngest Legislative Director on Capitol Hill. As an undergraduate at Penn, Seth was a four-year letter winner, captain and MVP of the Sprint Football team. He played one year of junior varsity basketball. Seth also received the Bowl senior award for service to the community. He is still waiting for his first 10-day contract in the NBA.

Rhyan Truett
Sixers Innovation Lab Crafted by Kimball
Director of Operations
Rhyan Truett is the Director of Operations at the Sixers Innovation Lab Crafted by Kimball, where she is responsible for the day-to-day operations of the Innovation Lab, including consulting, partnership and portfolio company management. Prior to joining the Innovation Lab, Rhyan held roles in business operations and public relations with the Philadelphia 76ers, Tampa Bay Lightning and Philadelphia Flyers. Rhyan earned her B.A. in Public Relations from Rowan University. She graduated with an MBA, Sport Business and M.S. in Management from the Vinik Sport & Entertainment Management program at the University of South Florida.

Board of Governors

Testimonial


Working with Seth Berger and the Philadelphia 76ers is an incredible opportunity. The Sixers Innovation Lab Crafted by Kimball is allowing me to grow my company at a pace I never would have imagined. I have access to such incredible resources, and the individual attention I receive from Seth and other industry leaders on a daily basis has been an incredible learning experience for me and invaluable for the company. Every day I am challenged and inspired to think bigger; I am confident the entire industry will be talking about Monster Roster in the months ahead.

- Dylan Elder, CEO and Founder of Monster Roster

About The Founders

Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 68 seasons. The Philadelphia 76ers are a Harris Blitzer Sports & Entertainment property.

To learn more about the Philadelphia 76ers, visit 76ers.com.

Kimball Office

Kimball, one of America’s most respected environmentally conscious contract office furniture manufacturers, applies its rich heritage to create workspaces that support an ever-changing world. Focused on designing new solutions, Kimball provides architects, designers, facility managers, and employers with open plan system solutions, both modern and classic desking, and a range of conference and seating options. Kimball is a brand unit of Kimball International, Inc. (NASDAQ:KBAL), based in Jasper, Indiana and recognized with the Great Place to Work® designation.

To explore the collection of products and find out what’s next, visit kimball.com.