Our Companies


U.GG helps gamers win. U.GG’s flagship product supports the world’s most popular game, League of Legends. U.GG analyzes more than 30 million data points every day, distilling the complicated data into user-friendly insights. The company was founded in 2017 by Cornell Alumni (2013), Shinggo Lu and Alan Liang. The 28-year-olds hail from Iowa City, Iowa and Champaign, Illinois, respectively.

For more information, visit U.GG.


Hydrant is a hydration company that creates the most effective, clean, hydration mix in the $28 Billion global hydration market today. Utilizing a proprietary formula developed by a 28-year old Oxford University-trained biologist, Hydrant fights the widespread under-hydration problem facing 75 percent of Americans today, causing lethargy, lack of focus and headaches. Intended for consumption every morning as part of a healthy lifestyle, Hydrant’s target consumers wake up to active lifestyles, hard work and frequent travel.

Founded with the vision to “Make water work better,” Hydrant’s original formula, available in convenient single-use powder packages for use in 8 to 16 oz. of water, provides a guilt-free shortcut to optimal hydration every morning. Hydrant was launched in 2018 by 28-year old Oxford Biologist John Sherwin and 29-year old entrepreneur and former McKinsey consultant Jai Jung Kim. For more information, or to order Hydrant in grapefruit and lime flavors, visit


BettorView is a leading sports betting tech platform, increasing fan engagement at bars and at home. By showcasing stats, analytics and odds alongside targeted promotions, fans get the best second-screen experience customized for sports betting. BettorView is live at major chains like Hooters and Bowlero, top retail sportsbooks like Wynn and Caesars, and independent sports bars across the country. The company was founded in 2017, and is headquartered in Las Vegas, NV. Please visit to learn more.

Lowkey helps esports teams and individual gamers get the most out of their gameplay footage. The product is built around a desktop app that automatically records a player’s games and uploads them for review or sharing with friends. The company’s vision is to allow gamers of all levels, from professional teams to casual players, to focus on playing and make everything else effortless (e.g. analyzing game film or clipping highlights to share with friends).

Lowkey was founded by Jesse Zhang, who graduated from Harvard in 2018 in Computer Science. For more information, visit


PowerSpike is an advertising platform that enables media buyers to purchase instantly scalable programmatic influencer marketing campaigns. Currently focused within the gaming and esports vertical, PowerSpike connects nearly 30,000 Twitch and Mixer Influencers with Fortune 500 brands like Schneider Electric to activate their gaming influencer marketing strategies at scale. For more information, please visit


Artie is a platform for next-gen mobile games that can be shared and played instantly inside popular social apps with no additional app download, API access, or integration needed. The company’s mission is to make mobile games more accessible to a broader audience by disrupting how they are distributed and played. Artie’s technology serves high-quality, Unity-made games from the cloud and renders them at the edge on players’ phones inside of apps like Instagram, TikTok, Facebook, YouTube, Twitch, Snap, Twitter, and all major messaging platforms. As a result, top-quality mobile games normally only found in app stores can now circumvent app stores, and their 30% fees, and be delivered directly to consumers where they naturally discover content. Artie’s platform also enables optional next-gen gameplay features including speech recognition, texting, and camera input, for deeper player engagement than ever before.


Highlight is a next-gen in-home product testing platform, with a focus on CPG innovation. For consumers, Highlight offers curated discovery boxes delivered to homes for free, in exchange for product feedback. For brands, Highlight offers agile, targeted, scaled product testing. Together, the Highlight community has improved over 60 products, working with emerging and enterprise brands to collect deep qualitative data at quantitative scale. Learn more at

Live Life Nice

Live Life Nice is a cause-driven digital media and apparel company with a simple mission: to empower, motivate and inspire people to “Be Nice, Do Nice.” Live Life Nice highlights positive news and provides an opportunity for cause-minded brands to integrate directly into captivating, poignant and accessible stories and authentic apparel. The company was founded in 2012 by Voorhees, NJ native Christian Crosby, the In-Arena Host for the Philadelphia 76ers. Crosby began his career with the iconic team at 18 as a trampoline dunker, in-game performer and media personality.

For more information, visit

Doc & Phoebe’s Cat Co.

Doc & Phoebe’s Cat Co. is an award-winning, indoor hunting feeder that maximizes cats’ natural instincts to hunt and play while combating the top causes of cat physical and mental illness and death, via five mice-shaped feeders mimicking the size, shape and tactile disposition of prey. Replacing the traditional bowl of food, the patented feeder guides cats to a natural process, alleviating the “scarf and barf” phenomenon, ensuring cats maintain healthy weight, preventing bad behavior caused by restlessness and anxiety and ending night waking for feeding. The innovative, award-winning, feeding system has taken the $66-billion-dollar pet food industry by storm, and is currently utilized by over 15,000 cats around the world. Prior to joining the Sixers Innovation Lab, the product has been chronicled by FOX News, Business Insider, The New York Times, and Daily Mail. Formerly branded as The NoBowl Feeding System, Doc & Phoebe’s Cat Co. has been awarded the International Cat Care’s “Cat-Friendly Award,” was named the “Best New Cat Product” at 2016 Super Zoo, and is celebrated by veterinarians and feline behaviorists around the globe as the correct way to feed cats. The company was founded in 2014 by University of Pennsylvania School of Veterinary Medicine 2000, Middlebury College 1995 alumna and Chestnut Hill, Pennsylvania native, Dr. Elizabeth Bales; who developed the product as a solution to the epidemic of cat behavior problems she recognized over 17 years as a practicing veterinarian.

For more information, visit