SIXERS INNOVATION LAB INTRODUCES: HYDRANT
THE MOST EFFECTIVE DAILY HYDRATION PRODUCT IN THE INDUSTRY TODAY
HYDRANT’S PROPRIETARY FORMULA OFFERS LOW CALORIE HYDRATION OPTION
FOR 75 PERCENT OF AMERICANS EXPERIENCING CHRONIC DEHYDRATION
IN $28 BILLION GLOBAL SPORTS DRINK MARKET
HYDRANT AND SIXERS INNOVATION LAB COMPANIES RECEIVE
UP TO $1 MILLION IN FINANCING, FREE HOUSING AND MARKETING, SALES AND LEGAL CONSULTING
PHILADELPHIA — MAY 2, 2019 — The Sixers Innovation Lab, Harris Blitzer Sports & Entertainment’s early-stage incubator housed at the Philadelphia 76ers Training Complex, has signed Hydrant, the most effective, best electrolyte hydration solution on the market today, to its roster of diverse start-up companies. Hydrant boasts more than four times the potassium, 80 percent less sugar, and 45 percent lower osmolality than the average sports drink or hydration mix in the $28 Billion sports drink industry. Hydrant’s proprietary, powder-based formula was developed in 2017 by 28-year-old University of Oxford-trained biologist John Sherwin, who, alongside Co-Founder and private equity investor, 29-year-old Jai Jung Kim, recorded 10-time revenue growth in the first six months following the product’s soft launch. Hydrant has been incubating at the Sixers Innovation Lab since November 2018 under the supervision of Lab Managing Director, entrepreneur and the Founder of AND1, Seth Berger.
CLICK HERE for a comparison chart depicting Hydrant’s hydration efficacy, and CLICK HERE for a comparison of calorie and sugar content with hydration products on the market today. Media may CLICK HERE to download video interviews, footage and still images of Hydrant and Hydrant Co-Founders John Sherwin and Jai Jung Kim at the Sixers Innovation Lab.
Hydrant is available for subscription-based orders from https://www.drinkhydrant.com. Hydrant’s grapefruit and lime variations, flavored with real dehydrated fruit juice, are available in single-serve packets via a 30-Pack ($30). Hydrant is also available at Amazon.
Hydrant’s science-founded solution allows for maximum absorption without artificial flavors, colors or stevia and maintains a low osmolality and the optimal ratio of electrolytes to glucose for water absorption. Backed by extensive scientific research, Hydrant’s hydration innovation utilizes a three-pronged approach:
High and Balanced Electrolyte Content: Hydrant features a balance of electrolytes based on The World Health Organization’s guidelines for oral rehydration. Typical sports drinks contain fewer electrolytes and proportionally much lower potassium than Hydrant.
Rapid Absorption: Hydrant’s six grams of natural cane sugar per serving are just enough to activate the sodium-glucose transport mechanism in the small intestine, which acts as a pump to push electrolytes and water into the bloodstream faster. Hydrant leverages this internal mechanism of the body to ensure rapid absorption.
Low Osmolality: Hydrant has low osmolality (179.00 mOsm/kg), which means there are fewer particles per unit volume in the liquid. This allows Hydrant to rapidly move down the body’s osmotic gradient, making water absorption faster.
“Did you know 75 percent of Americans are dehydrated? I didn’t realize this was such a massive problem, and a personal one, until I met Hydrant,” said Seth Berger, Sixers Innovation Lab Managing Director. “After working Hydrant into my daily routine, I felt the difference immediately – I’m more energized and experience fewer headaches. I drink Hydrant every morning to wake up my brain for the day. John’s science expertise and Jai’s business experience combine for a rockstar management team that we’re proud to add to the Sixers Innovation Lab. Hydrant is a staple in our office and we look forward to sharing it with the world.”
“When we wake up we feel tired and sluggish, both symptoms of dehydration. By drinking Hydrant every morning, you start your day at your optimal hydration level,” said Oxford University-Trained Biologist John Sherwin, Hydrant Co-Founder. “We created Hydrant to make hydration more accessible for everyone from the ‘9 to 5’ executive or busy parent juggling a hectic schedule, to the performance athlete or weekend warrior. Hydrant’s unique formula speeds water quickly and efficiently to your body’s cells, where you need it.”
“Starting your morning with Hydrant makes hydration easy, by accelerating your body’s natural speed of hydration. Our lightly flavored lime and grapefruit formulas break up the monotony of water,” said Jai Jung Kim, Hydrant Co-Founder. “When the body loses one to two percent of its water content, our physical and mental productivity and performance decreases. Proper hydration battles fatigue, contributes to anti-aging, promotes weight loss and even counteracts jetlag, hangovers and flu-like illnesses that drain your energy. Drinking a Hydrant in the morning helps you receive the benefits of optimal hydration.”
Intended for consumption every morning as part of a healthy lifestyle, Hydrant’s target consumers wake up to active lifestyles, hard work and frequent travel.
Hydrant is a hydration company that creates the most effective, clean, hydration mix in the $28 Billion global hydration market today. Utilizing a proprietary formula developed by a 28-year old Oxford University-trained biologist, Hydrant fights the widespread under-hydration problem facing 75 percent of Americans today, causing lethargy, lack of focus and headaches. Intended for consumption every morning as part of a healthy lifestyle, Hydrant’s target consumers wake up to active lifestyles, hard work and frequent travel.
Founded with the vision to “Make water work better,” Hydrant’s original formula, available in convenient single-use powder packages for use in 8 to 16 oz. of water, provides a guilt-free shortcut to optimal hydration every morning. Hydrant was launched in 2018 by 28-year old Oxford Biologist John Sherwin and 29-year old entrepreneur and former McKinsey consultant Jai Jung Kim. Demonstrating exceptional promise in only two months after launch, Hydrant was accepted into the Sixers Innovation Lab, an early-stage incubator backed by Harris Blitzer Sports & Entertainment, a diverse portfolio of global sports and entertainment brands that includes the Philadelphia 76ers and the New Jersey Devils. For more information, or to order Hydrant in grapefruit and lime flavors, visit https://www.drinkhydrant.com/. Follow Hydrant on Twitter (@DrinkHydrant) Instagram (@DrinkHydrant) or Facebook.
ABOUT THE SIXERS INNOVATION LAB:
The Sixers Innovation Lab supports rapidly growing, early-stage companies in the consumer product space and provides speed and flexibility, individualized, industry-leading consulting and investment opportunities to startups with potential. Selected companies receive office space in the Innovation Lab furnished by Kimball; access to industry experts, executives, and financiers; third-party branding, marketing and legal services; free meals and housing in the Philadelphia-area. The Sixers Innovation Lab Crafted by Kimball is housed in the Philadelphia 76ers Training Complex Business Operations Facility. Entrepreneur Seth Berger, Founder and former CEO of AND 1, an American footwear and clothing company, manages the Lab. For more information or to apply go to SixersInnovationLab.com.