SIXERS INNOVATION LAB COMPANY, LIVE LIFE NICE
EXPANDS RETAIL PRESENCE TO EIGHT FOOT LOCKER LOCATIONS FOLLOWING PRODUCT SELLOUTS
FOOT LOCKER TO EXCLUSIVELY CARRY NEW LIVE LIFE NICE APPAREL
IN STORES THIS FRIDAY, APRIL 19
LIVE LIFE NICE APPAREL OUTSELLS OTHER SPORTS AND LIFESTYLE APPAREL BRANDS AT FOOT LOCKER’S POWER STORE LOCATION DURING GRAND OPENING EVENT IN PHILADELPHIA
PHILADELPHIA, PA – April 19, 2019 – Sixers Innovation Lab Company, Live Life Nice, a cause-based media and lifestyle apparel company, has announced today that its associated retail line of signature “Nice” lifestyle apparel, will expand its retail presence to eight Foot Locker locations in the greater Philadelphia region. During the multi-store launch, Foot Locker will exclusively carry nine new “Nice” pieces, including joggers, tee-shirts and hooded sweatshirts priced between $25 and $60. The brand’s retail expansion follows three sell-out product showcases in February and March at Foot Locker’s Philadelphia Power Store. Founded by Philadelphia 76ers and NBA All-Star In-Arena Host, Christian Crosby, Live Life Nice and its associated clothing line was created with the mission to empower, motivate and inspire people to “Be Nice, Do Nice.” Since entering the Sixers Innovation Lab in April 2017, the burgeoning label has amassed a celebrity following of professional athletes, musicians, influencers and more.
Media may CLICK HERE to download images of the nine new “Nice” looks to be sold exclusively at participating Foot Locker locations: S. 52nd St., Philadelphia, PA; Quartermaster Plaza, Philadelphia, PA; Chestnut St., Philadelphia, PA; King of Prussia Mall, King of Prussia, PA; Springfield Mall, Springfield, PA; S. 69th St., Philadelphia, PA; Upper Darby, Upper Darby, PA; Philadelphia Power Store and Detroit Power Store. Starting on April 19, an expanded Live Life Nice collection, including the nine aforementioned exclusive styles, will be available in stores; making Live Life Nice one of only four local retailers to be carried by the renowned American sportswear and footwear retailer.
To celebrate Live Life Nice’s expanded brand exposure, Foot Locker will host an exclusive event on April 24 from 6 p.m. to 9 p.m. at the Philadelphia Power Store location on 3001 W Cheltenham Ave Suite 2000, Wyncote, PA 19095, where Live Life Nice apparel sold through its product supply on three separate occasions. Live Life Nice will continue to inspire acts of Nice in-store at the event on April 24 by continuing to collect sporting equipment for the Boys & Girls Club. Donors will be automatically entered into a raffle to win a custom pair of Live Life Nice x Foot Locker sneakers. The Live Life Nice donation giveaway winner will be announced during the event.
CLICK HERE for a visual sampling of professional athletes, musicians, media personalities and influencers that have donned Live Life Nice’s signature “Nice” apparel.
FOOT LOCKER QUOTE:
“It’s our goal at Foot Locker to bring the excitement of sneaker culture to local communities around the world, and that’s what our new Power Store model is all about,” said Frank Bracken, VP and GM of Foot Locker. “We’re focused on creating immersive brand connections that are authentically tied to the neighborhoods they serve; from the local store staff that we hire to the products and experiences we offer.”
CHRISTIAN CROSBY QUOTE:
“We are humbled and overwhelmed by the support Foot Locker has provided, not only in their ability to showcase and drive our apparel offerings, but also in their unwavering support of the values behind our messaging and vision,” said Live Life Nice Founder, Christian Crosby. “One of my first jobs was as a Sales Associate with Foot Locker in 2008, which makes this partnership feel natural and predestined. But I could never have anticipated the affinity Foot Locker has shown toward the entrepreneurial community. To be in a position where Live Life Nice products are consistently tagged and posted by athletes, musicians, influencers, and people living life Nice, selling-out at Foot Locker locations and backed by the resources and connections of the Sixers Innovation Lab is truly an entrepreneurial dream.”
ABOUT FOOT LOCKER:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operate approximately 3,270 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02 retail stores, as well as its direct-to-customer channels, including Eastbay.com and footlocker.com, the Company is a leading provider of athletic footwear and apparel.
Additional information about Foot Locker may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | App: iOS and Android
ABOUT CHRISTIAN CROSBY:
Christian Crosby has spent more than a decade as the In-Arena Host with the Philadelphia 76ers where he served as the team’s Content and Integrated Marketing Manager before joining Harris Blitzer Sports & Entertainment’s Sixers Innovation Lab with ambitions to grow his own cause-driven digital media and apparel business: Live Life Nice (@LiveLifeNice). During his ongoing career as a professional sports and entertainment host, Crosby has been invited to host NBA All-Star Weekend, the NBA Draft, the BETX Weekend and Red Carpet, the Jr. World NBA Championships, and Under Armour’s annual entrepreneurial competition, Cupid’s Cup. Crosby’s digital show “Going Numb,” broadcast on Complex, has reached over 4.5 Million views collectively.
ABOUT LIVE LIFE NICE:
Live Life Nice is a cause-driven digital media and apparel company with a simple mission: to empower, motivate and inspire people to “Be Nice, Do Nice.” Live Life Nice highlights positive news and provides an opportunity for cause-minded brands to integrate directly into captivating, poignant and accessible stories and authentic apparel. The company was founded in 2012 by Voorhees, NJ native Christian Crosby, the In-Arena Host for the Philadelphia 76ers. Crosby began his career with the iconic team at 18 as a trampoline dunker, in-game performer and media personality. For more information, visit LiveLifeNice.com
ABOUT THE SIXERS INNOVATION LAB:
The Sixers Innovation Lab supports rapidly growing, early-stage companies in the consumer product space and provides speed and flexibility, individualized, industry-leading consulting and investment opportunities to startups with potential. Selected companies receive office space in the Innovation Lab; access to industry experts, executives, and financiers; third-party branding, marketing and legal services; free meals and housing in the Philadelphia-area. The Sixers Innovation Lab is housed in the Philadelphia 76ers Training Complex Business Operations Facility. Entrepreneur Seth Berger, Founder and former CEO of AND 1, an American footwear and clothing company, serves as Managing Director of the Lab. For more information or to apply go to SixersInnovationLab.com.